
It’s been 50 years since Lego bricks arrived in Australia!
Lego first arrived in the suitcase of British sales rep John Peddie in 1962.
When he first started off he was informed by retailers that the Lego would never work here because Australian kids preferred being outside. However, he persevered and now we have a nation of brick builders! Lego is now the country’s #1 toy brand, with every Australian owning an average of 70 bricks. In 2011 almost seven million Lego sets were sold in Australia.
To celebrate Lego Australia today launched the Festival of Play.












